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Spirit Production in Australia Industry Data and Analysis
The Spirits Production industry has lost ground since a temporary uptick in at-home alcohol consumption boosted revenue and profitability during the COVID-19 lockdowns. Over the past five years, revenue is anticipated to fall at an annualised rate of 2.7% through 2026-27 to $2.9 billion, despite including an expected annualised increase of 0.2% in 2026-27. Australia’s current high excise tax burden on spirits, among the highest globally, has eroded pricing power and dampened demand just as overall alcohol consumption has begun to fall again, post-COVID. Twice-yearly inflation-indexed excise increases have added cost pressures and made long-term planning, investment and export competitiveness more difficult, with smaller regional distillers feeling the impact most dramatically as limited reinvestment capacity constrains innovation and scale. At the same time, the industry’s primary growth engine has softened, with cost-of-living pressures and health-driven cutbacks weighing on spirits and ready-to-drink beverage purchases, even after the segment's pandemic-era boom. Local distillers are embracing unique, sustainable practices like incorporating native botanicals and upcycled ingredients to add authenticity and quality to their offerings. As consumer preferences shift towards premium spirits, distillers are tapping into niche markets by emphasising heritage, craftsmanship and provenance.
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What's included in this industry analysis
91¶¶Òù's research coverage on the Spirit Production industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released August 2026.
About this industry
What's this industry report about?
The Spirit Production industry in Australia operates under the ANZSIC industry code C1213. Producers source key ingredients like grapes, sugar and malt, which they ferment and distil to produce spirits like vodka, gin, whisky and liqueurs. Producers also blend overproof spirits imported from overseas. These products are then packaged and distributed to alcoholic beverage wholesalers and retailers. Related terms covered in the Spirit Production industry in Australia include ready-to-drink (rtd), excise tax, ready-to-serve (rts), on-premise, off-premise, overproof spirit and premium positioning.
What's included in this industry?
91¶¶Òù and services covered in Spirit Production industry in Australia include Liqueurs, Spirits and RTD products.
What companies are included in this industry?
Companies covered in the Spirit Production industry in Australia include Asahi Holdings, Diageo Australia and Campari Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Spirit Production industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
91¶¶Òù & Markets
What's included in the 91¶¶Òù and Markets chapter?
The 91¶¶Òù and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Spirit Production industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Spirit Production industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Spirit Production industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Spirit Production industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Spirit Production industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Spirit Production industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Spirit Production industry in Australia.
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Frequently Asked Questions
What is the market size of the Spirit Production industry in Australia in 2026?
The market size of the Spirit Production industry in Australia is $2.9bn in 2026.
How many businesses are there in the Spirit Production industry in Australia in 2026?
There are 199 businesses in the Spirit Production industry in Australia, which has grown at a CAGR of 3.2 % between 2021 and 2026.
How may import tariffs affect the Spirit Production industry in Australia?
The Spirit Production industry in Australia is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Spirit Production industry in Australia?
The Spirit Production industry in Australia is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Spirit Production industry in Australia grown or declined over the past 5 years?
The market size of the Spirit Production industry in Australia has been declining at a CAGR of 2.7 % between 2021 and 2026.
What is the forecast growth of the Spirit Production industry in Australia over the next 5 years?
Over the next five years, the Spirit Production industry in Australia is expected to decline.
What are the biggest companies in the Spirit Production industry in Australia?
The biggest companies operating in the Spirit Production industry in Australia are Asahi Holdings, Diageo Australia and Campari Australia
What does the Spirit Production industry in Australia include?
Spirits and RTD products are part of the Spirit Production industry in Australia.
Which companies have the highest market share in the Spirit Production industry in Australia?
The company holding the most market share in the Spirit Production industry in Australia is Asahi Holdings.
How competitive is the Spirit Production industry in Australia?
The level of competition is moderate and increasing in the Spirit Production industry in Australia.
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