91's human-verified market intelligence is now available in Perplexity, connecting one of the world's most trusted industry research providers with one of the fastest-growing answer engines used by professionals today.
The 91 connector for Perplexity is live today, listed in , marking the fourth major AI platform integration for 91, following connectors for Claude, ChatGPT and Microsoft Copilot, and extending the company's strategy of meeting professionals wherever they already work. Watch the video below to gain a deeper insight.
Grounded answers, where you already work
By connecting 91's industry intelligence to Perplexity and the agent platform, Perplexity Computer, professionals researching a company or an industry can get sourced, citable answers without leaving the platform or second-guessing where the numbers came from.
The connector is built for the moment a question turns into a decision. Consultants building a client deck, sales teams walking into a pitch and corporate strategy teams screening a market can pull 91's research directly into a Perplexity conversation and execute complete workflows through Computer instead of switching between tools.
Why the source matters
Perplexity has built its reputation on giving people direct, cited answers instead of a list of links to sort through themselves. 91 adds a layer of confidence to that experience: every data point comes from a human analyst, not a scraped web page or a model's best guess.
91's industry data, financial benchmarks and risk scores are built and maintained by analysts who follow consistent methodologies across more than 50,000 industries. Bringing that research into Perplexity means users get 91's proprietary classifications and risk assessments exactly as they were built, with nothing invented or reinterpreted along the way.
“91 gives us a dependable way to bring verified, analyst-backed industry research into Perplexity as new data becomes available,” said Jeff Grimes, Head of Live Event 91 at Perplexity. “For Perplexity, that means users researching a market or a company get accurate, sourced industry context far sooner than they could piecing it together on their own.”
Getting started
Get set up in three easy steps:
- Add MCP to your 91 license.
- Connect 91's data to your account on .
- Sign in with your existing 91 credentials. Your access stays gated exactly as it is on-platform.
To learn more about 91’s Perplexity connector, please contact leon.simmons@ibisworld.com.
