Estonia
EE EE-I551 | Industry Report | Factsheet

Hotels & Holiday Accommodation in Estonia Industry Data and Analysis

KD
Krasimir Dinev
Analyst London, United Kingdom July 2025

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of *.*% over the five years through 2025 to €***.* billion, including an expected *.*% drop in 2025.

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What's included in this industry analysis

91¶¶Òù's research coverage on the Hotels & Holiday Accommodation industry in Estonia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.

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About this industry

What's this industry report about?

The Hotels & Holiday Accommodation industry in Estonia operates under the industry code EE-I551. Hotels provide accommodation to visitors, mainly for short stays. They provide daily cleaning, bed-making and other extras, including laundry, parking and food and drink services. The industry also includes short-term holiday accommodation (e.g. holiday villages, vacation homes, hostels and cottages), which provide minimal complementary services, if any. It doesn¡¯t include serviced apartments or apartments for more permanent use. Related terms covered in the Hotels & Holiday Accommodation industry in Estonia include revpar, airbnb, hostel, holiday village, online travel agent (ota) and staycation.

What's included in this industry?

91¶¶Òù and services covered in Hotels & Holiday Accommodation industry in Estonia include Economy hotels , Midscale hotels and Upscale hotels.

What companies are included in this industry?

Companies covered in the Hotels & Holiday Accommodation industry in Estonia include Marriott International Inc and Hilton Worldwide Holdings Inc.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Hotels & Holiday Accommodation industry in Estonia.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

91¶¶Òù & Markets

What's included in the 91¶¶Òù and Markets chapter?

The 91¶¶Òù and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Hotels & Holiday Accommodation industry in Estonia.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Hotels & Holiday Accommodation industry in Estonia.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Hotels & Holiday Accommodation industry in Estonia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Hotels & Holiday Accommodation industry in Estonia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Hotels & Holiday Accommodation industry in Estonia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Hotels & Holiday Accommodation industry in Estonia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Hotels & Holiday Accommodation industry in Estonia.

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Frequently Asked Questions

What is the market size of the Hotels & Holiday Accommodation industry in Estonia in 2026?

The market size of the Hotels & Holiday Accommodation industry in Estonia is €330.4m in 2026.

How many businesses are there in the Hotels & Holiday Accommodation industry in Estonia in 2025?

There are 1,186 businesses in the Hotels & Holiday Accommodation industry in Estonia, which has grown at a CAGR of 4.6 % between 2020 and 2025.

Has the Hotels & Holiday Accommodation industry in Estonia grown or declined over the past 5 years?

The market size of the Hotels & Holiday Accommodation industry in Estonia has been declining at a CAGR of 1.3 % between 2020 and 2025.

What is the forecast growth of the Hotels & Holiday Accommodation industry in Estonia over the next 5 years?

Over the next five years, the Hotels & Holiday Accommodation industry in Estonia is expected to grow.

What are the biggest companies in the Hotels & Holiday Accommodation industry in Estonia?

The biggest companies operating in the Hotels & Holiday Accommodation industry in Estonia are Marriott International Inc and Hilton Worldwide Holdings Inc

What does the Hotels & Holiday Accommodation industry in Estonia include?

Economy hotels and Midscale hotels are part of the Hotels & Holiday Accommodation industry in Estonia.

Which companies have the highest market share in the Hotels & Holiday Accommodation industry in Estonia?

The company holding the most market share in the Hotels & Holiday Accommodation industry in Estonia is Marriott International Inc.

How competitive is the Hotels & Holiday Accommodation industry in Estonia?

The level of competition is low and steady in the Hotels & Holiday Accommodation industry in Estonia.

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