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Price Comparison Websites in the UK Industry Data and Analysis
Price comparison websites (PCWs) are well placed to grow as households become more willing to shop around, particularly in insurance. Motor remains the largest category, with commission income linked to policy values and sales. After falling in 2025-26, premiums have begun to rise in 2026-27 as repair costs, supply-chain disruption and higher fuel prices lift claims inflation. More expensive renewal quotes encourage drivers to compare policies rather than accept their existing insurer’s offer, supporting an uptick in the average industry profit margin to 25.9% in 2026-27. Home insurance offers a similar opportunity, as higher rebuilding costs and weather-related losses feed into premiums. PCWs are sustaining switching through renewal-price guarantees, rewards and savings tools, making the model less reliant on rising premiums. Revenue is expected to grow at a compound annual rate of 2.7% over the five years through 2026-27 to £2.1 billion, including estimated growth of 5.3% in 2026-27.
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What's included in this industry analysis
91¶¶Òù's research coverage on the Price Comparison Websites industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released August 2026.
About this industry
What's this industry report about?
The Price Comparison Websites industry in the United Kingdom operates under the SIC industry code SP0.373. Industry operators host websites that provide price comparison services across the UK. These services cover insurance, travel, home, utilities, money and lifestyle products, helping consumers compare prices, features and providers before purchasing. Related terms covered in the Price Comparison Websites industry in the United Kingdom include aggregators, price comparison websites (pcws) and language model.
What's included in this industry?
91¶¶Òù and services covered in Price Comparison Websites industry in the United Kingdom include Insurance quote comparison, Money services comparison and Home services comparison.
What companies are included in this industry?
The Price Comparison Websites industry in the United Kingdom is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Price Comparison Websites industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
91¶¶Òù & Markets
What's included in the 91¶¶Òù and Markets chapter?
The 91¶¶Òù and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Price Comparison Websites industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Price Comparison Websites industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Price Comparison Websites industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Price Comparison Websites industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Price Comparison Websites industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Price Comparison Websites industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Price Comparison Websites industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Price Comparison Websites industry in the United Kingdom in 2026?
The market size of the Price Comparison Websites industry in the United Kingdom is ?2.1bn in 2026.
How many businesses are there in the Price Comparison Websites industry in the United Kingdom in 2026?
There are 216 businesses in the Price Comparison Websites industry in the United Kingdom, which has grown at a CAGR of 1.2 % between 2021 and 2026.
How may import tariffs affect the Price Comparison Websites industry in the United Kingdom?
The Price Comparison Websites industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Price Comparison Websites industry in the United Kingdom?
The Price Comparison Websites industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Price Comparison Websites industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Price Comparison Websites industry in the United Kingdom has been growing at a CAGR of 2.7 % between 2021 and 2026.
What is the forecast growth of the Price Comparison Websites industry in the United Kingdom over the next 5 years?
Over the next five years, the Price Comparison Websites industry in the United Kingdom is expected to grow.
What does the Price Comparison Websites industry in the United Kingdom include?
Insurance quote comparison and Money services comparison are part of the Price Comparison Websites industry in the United Kingdom.
How competitive is the Price Comparison Websites industry in the United Kingdom?
The level of competition is moderate and decreasing in the Price Comparison Websites industry in the United Kingdom.
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